The hottest third party logistics in printing and

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Third party logistics in the printing industry

it is quite limited to obtain competitive advantage by streamlining the internal organization of the enterprise and tapping the potential from within the enterprise. Integrating suppliers and continuously improving quality, cost and delivery performance to adapt to the changing market is the focus that enterprises need to pay attention to. In the field of manufacturing, the integration of enterprises from internal resources to external resources and the integration of logistics from the perspective of the value chain of the whole supply chain has gradually become a fashion, and the third-party logistics has also been developed

link: what is third-party logistics

third party logistics is a business model in which independent logistics enterprises other than suppliers and demanders provide logistics services. Third party logistics is the service provided by middlemen in the logistics channel. Middlemen provide all or part of the logistics services required by enterprises in the form of contracts within a certain period of time. Third party logistics provider is a company that manages, controls and provides logistics service operations for external customers. In the manufacturing industry, the third-party logistics enterprise is an important part of the supply chain of the entrusting party. Driven by the logistics needs of the entrusting party, the third-party logistics enterprises have gradually changed from simple storage, transportation and other single activities to providing comprehensive logistics services, including the organization, coordination and management of logistics activities, the design of optimal logistics solutions, and the information collection and management of the whole logistics process

characteristics of logistics in the printing industry

what is involved in every link of the printing industry

logistics links such as transportation, loading and unloading, handling, storage and distribution of materials, semi-finished products and finished products

in the daily operation of printing plants, internal logistics also accounts for a large proportion. With the fierce competition in the printing industry, improving the core competitiveness of printing enterprises and reducing logistics costs such as transportation fees, warehouse rental fees, storage fees, etc. are the concerns of all printing enterprises. At this time, strengthening cooperation with third-party logistics enterprises began to become an inevitable trend for printing enterprises

in fact, more than 90% of printing enterprises have more or less cooperative relations with third-party logistics enterprises. Let's first look at the relationship between the main gathering places of China's printing industry and logistics

China's printing industry is concentrated in three regions: the Pearl River Delta region dominated by Guangzhou and Shenzhen, the Yangtze River Delta region dominated by Shanghai, and the Bohai Rim region dominated by Beijing and Tianjin. In recent years, the printing industry in Wuhan, Chengdu and other central regions as well as in Jiangsu and Zhejiang has also made considerable progress. The rapid development of printing industry in these areas is inseparable from the prosperity of local logistics industry. After the successful operation of Shanghai International Packaging and Printing City, Guangdong International Packaging City and other printing and packaging cities have also opened one after another. The international packaging and Printing City integrates various functions such as printing material information, market transactions, warehousing and logistics, scientific research and education, product display, commercial and residential facilities, and strives to build a "one-stop" business logistics service platform for modern printing logistics, and become a win-win business integrator providing comprehensive services for printing Logistics. This "group living" layout guide, It provides a good cooperation platform for the close cooperation between printing enterprises and third-party logistics enterprises

motivation to cooperate with third-party logistics enterprises

at present, the main reason for the cooperation between printing enterprises and third-party logistics enterprises in China is cost motivation. Like other industries, the logistics of the printing industry also has the trend of extending from sales logistics to production logistics and supply logistics, and from downstream commodities to upstream raw material logistics. The terminal logistics industry has developed rapidly. In the transformation of consumer services from traditional mode to modern mode, consumers put forward higher requirements for the efficiency and convenience of commodity consumption services. Printing enterprises are also cooperating more and more closely with professional third-party logistics enterprises, and many professional third-party logistics enterprises serving printing enterprises have emerged. Beijing Lude logistics center is a third-party logistics enterprise committed to the expansion of Beijing paper logistics. This enterprise integrates long-distance transportation, warehousing, distribution, sorting, processing and installation. With a good sense of service and advanced management methods, it has successively carried out good cooperation with Jinguang app, Chenming, China paper, Meili Paper, etc., and enjoys a high reputation and position in Beijing's printing industry, especially in the paper logistics industry

complex process of cooperation

the decision of whether and how printing enterprises cooperate with third-party logistics enterprises is a complex process, which needs to consider the printing enterprise's own strategy, competitive environment, enterprise status, external economic factors, etc. Most printing enterprises tend to expand the number of their outsourcing businesses, ignoring the importance of strategies and tactics of these decisions. Inappropriate cooperative decisions may weaken the core competitiveness of enterprises and even overhead the power of enterprises. Enterprises need to consider the logistics field that they can cooperate with, the status of third-party logistics enterprises and the possible risks, and decide on the cooperation field on this basis, so as to obtain long-term competitive advantage

after conducting detailed interviews and Research on several large printing enterprises in Wuhan, Shenzhen and other places, the author summarizes the five basic steps of cooperation decision-making between printing enterprises and third-party logistics enterprises, namely: ability analysis, determination of evaluation methods, contract negotiation, implementation of project outsourcing, and management of the relationship between the two parties

1. Capability analysis

capability analysis includes enterprise strategy analysis, external environment analysis, internal condition analysis, and whether SWOT can accept the detection and analysis of transportation or oscillating environmental elements. The main purpose is to understand the correct development direction of the printing industry, clarify the competitiveness and profit points, and understand the outsourcing impact and traps

(1) enterprise strategic analysis is to review and evaluate the current logistics system of the enterprise according to the overall development strategy of the enterprise. The enterprise needs to formulate a strategy of cooperation with the third-party logistics enterprise that can adapt to its long-term development plan and can rise and fall in some temperature ranges, and even reach more than 30 ℃/min. Enterprises need to focus on understanding why they cooperate with third-party logistics enterprises? What is the purpose of cooperation with third-party logistics enterprises? On this basis, the guiding ideology of cooperation with third-party logistics enterprises is formulated, and the personnel participating in the cooperation decision-making are determined

(2) external environment analysis mainly understands the macro environmental factors and change trends that affect the development of the supply market of the printing industry, including:

① market analysis

mainly analyzes the market capacity and change trend, seasonality, factors affecting the market demand of the printing industry, market segmentation of the printing industry, etc

② industry analysis

analysis of the development stage and basic characteristics of the printing industry, the industry competition situation, the growth factors, constraints, industry structure change trend and other key factors driving the development of the industry; Supplier analysis in Michael Porter's "five competitive forces in the industry"; Analysis of the competitive position of the enterprise in the printing industry, etc

③ analysis of procurement and supply strategies of major competitors

mainly analyze the advantages and disadvantages of major competitors in procurement and supply

(3) the analysis of internal conditions of printing enterprises is mainly to conduct vertical analysis (compared with the history of the enterprise) and horizontal analysis (compared with competitors, industry average and best level, etc.), and when necessary, it also needs to analyze by products. These mainly involve the analysis of all business resources and technical resources of the enterprise, as well as the analysis of financial resources of the enterprise

(4) SWOT analysis is mainly based on the analysis of the internal and external environment of printing enterprises, specifically analyzing the opportunities, threats, advantages and disadvantages faced by enterprises in the supply market. Analyze the logistics needs of enterprises and determine the questions that printing enterprises should answer when cooperating with third-party logistics enterprises. Generally speaking, the bargaining power with third-party logistics enterprises determines the effectiveness of enterprise cooperation strategies and the opportunities and strength of enterprise cooperation

2. Determine the evaluation method

the main content of determining the evaluation method is to define the key indicators for the selection of third-party logistics enterprises, evaluate third-party logistics enterprises, and compare them with self-supporting departments

the ideal selection criteria of third-party logistics enterprises include: considering the price, quality, reputation, business scope, historical performance, and the ability to contact third-party logistics enterprises, including their technical ability, business ability and process, which determine their innovation and development potential

the internal cost results of third-party logistics enterprises determine whether their pricing can be maintained for a long time, and the cost structure determines whether they can cut costs quickly. Enterprises also need to carry out risk management for third-party logistics enterprises, and check the financial ability and stability of third-party logistics enterprises, which can show the ability of third-party logistics enterprises to realize their commitments and continue to invest in cooperative relationships

the attitude of third-party logistics enterprises and the "matching degree" with enterprises are also very important, which determines the possibility of cooperation between third-party logistics enterprises and enterprises. Third party logistics enterprises must be willing and able to cooperate with enterprises to obtain the value created by the cooperative relationship. The matching degree of the corporate culture, process and specific facilities of the third-party logistics enterprise with the enterprise also increases the possibility of cooperation between the two sides

the main purpose of this stage is to reduce the selection risk of third-party logistics enterprises, get closer to the key products and capabilities of printing enterprises, and better understand third-party logistics enterprises and self-supporting capabilities

3. Contract negotiation

contract negotiation is an important part of cooperation between both parties, including defining legal and commercial terms, negotiating the scope of delivery and contract period, and determining mutual and obligations. The main purpose is to establish a close and long-term cooperative relationship with the third-party logistics enterprises, adhere to the principle of honesty, and express the desire of both sides for win-win results

4. Implementation of project outsourcing

implementation of project outsourcing is the substantive stage of cooperation between the two sides, which mainly includes the establishment of the basis for integration with third-party logistics enterprises, the definition of workflow interfaces between the two sides, and the integration of internal organizations of printing enterprises and third-party logistics enterprises. This stage tests the ability of printing enterprises to change processes, capacity utilization and flexibility, and the ability to determine transaction costs, because the main purpose of printing enterprises at this time is to obtain greater flexibility, accumulate restructuring benefits, and balance outsourcing and self operation. Both sides are oriented to workflow, which is the key to the success of cooperation

the traditional theory of division of labor divides enterprise management into functional departments. Each functional department has a pyramid structure, which is conducive to professional labor skills and management skills. However, this management organization focuses on the "boss" rather than the customer for the work between departments at the same level, and no one controls and coordinates the work between departments at the same level. The contact between customers and enterprises is not a single point method. For example, if a printing enterprise wants to query invoice information, it must contact the financial department of the third-party logistics enterprise, and the sales department dealing with it only knows the information about sales. In addition, due to the limitations of department boundaries, many jobs are only completed to meet the needs of the internal management structure of the enterprise, so there are many ineffective jobs

facing workflow is Jinan new era assaying Instrument Co., Ltd. you are welcome to consult our products, set up departments according to the requirements of business process management and coordination, and try to compress the management by establishing control procedures in the process

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